In Valid Logic

Endlessly expanding technology

New and improved but still the same

All the time, I see products that are boasting “new and improved” while also saying “same great formula”. What they do is just come up with a new look and feel and expect customers who didn’t like it before to come back?

Does that actually work? It seems to be, if all you have is a new look, and I didn’t like your “formula” before, why would I use it now.

Pizza Hut is a good example of true “new and improved”. Their new pizzas are far better than they were before. <div style="clear:both"></div>

Saturday, April 10, 2010

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